Google Content Quality Checklist - chuan tao bai viet va trang san pham

Google Content Quality Checklist cho shops, news va aicontent

Checklist nay dung de kiem tra bai viet, trang tin, mo ta san pham va noi dung AI tao ra truoc khi xuat ban. Muc tieu la tao noi dung huu ich, dang tin cay, uu tien nguoi dung va phu hop voi nguyen tac Google Search.

1. People-first content

• Noi dung co phuc vu mot nhom nguoi dung ro rang cua website khong?
• Neu nguoi dung truy cap truc tiep vao Smartmall, noi dung nay co huu ich voi ho khong?
• Bai viet co tra loi dung y dinh tim kiem hay chi viet de nhap tu khoa?
• Noi dung co giai quyet van de thuc te: chon san pham, hieu tieu chuan, bao gia, an toan, ung dung, bao tri, lap dat, tuan thu khong?
• Khong tao noi dung hang loat kem chat luong chi de lap day category/tag.

2. Experience, Expertise, Authoritativeness, Trustworthiness

• Noi dung co the hien kinh nghiem thuc te voi san pham/dich vu/linh vuc khong?
• Co thong tin chuyen mon dung nganh: vat lieu, kich thuoc, xuat xu, ung dung, tieu chuan, gioi han su dung, canh bao an toan khong?
• Co nguon noi bo hoac tai lieu can cu cho cac thong tin rui ro cao khong?
• Co tranh khang dinh qua muc ve phap ly, tieu chuan, chung nhan, gia, ton kho, bao hanh neu khong co du lieu khong?
• Neu noi dung do AI tao, co qua buoc nguoi phu trach hoac Validation Agent kiem tra khong?

3. Originality va gia tri rieng

• Noi dung co them thong tin goc, phan tich, kinh nghiem, checklist, bang so sanh hoac huong dan rieng khong?
• Co tranh copy/nghien lai noi dung tu website khac khong?
• Co tranh lap lai cung mot doan mo ta tren nhieu san pham/category khong?
• Voi san pham, co neu duoc diem khac biet cua model/SKU cu the khong?
• Voi tin tuc/tu van, co bo sung ngu canh Viet Nam, nganh B2B, ATVSLD, PCCC, PPE, giao thong, nha xuong hoac ung dung thuc te khong?

4. Accuracy va grounding

• Moi thong so ky thuat quan trong phai den tu Product DB, catalog, datasheet, Knowledge Base hoac tai lieu noi bo.
• Moi noi dung phap ly/tieu chuan phai co can cu tai lieu va nen co cau canh bao doi chieu van ban goc.
• Khong bia GTIN, SKU, brand, chung nhan, tieu chuan, gia, ton kho, chinh sach van chuyen, bao hanh.
• Neu KB chua du can cu, noi ro chua du can cu thay vi tra loi khang dinh.
• Neu dung cong cu SEO/GEO/AEO ben thu ba, chi xem la goi y; khong coi la su that tuyet doi.

5. On-page SEO co kiem soat

• Moi trang co mot H1 ro rang, trung voi chu de/san pham.
• Title va meta description tu nhien, huu ich, khong nhoi tu khoa.
• Heading H2/H3 giup nguoi doc quet nhanh, khong tach heading chi de chen keyword.
• URL/canonical sach, uu tien HTTPS.
• Co internal link toi category, san pham lien quan, bai tu van lien quan hoac trang bao gia khi phu hop.
• Anh co alt text mo ta dung noi dung anh, khong spam keyword.

6. Structured data va rich results

Shops/Product

• Chi trang chi tiet san pham phat Product JSON-LD.
• Khong gan Product microdata vao card danh sach/block neu khong co offers day du.
• Product schema co name, image HTTPS hop le, sku hop le, brand object hop le.
• offers co price hoac priceSpecification, availability, url, seller.
• Neu can Merchant Listing, bo sung shippingDetails va hasMerchantReturnPolicy.
• Schema phai khop voi noi dung hien thi tren trang.

News/Article

• Bai viet co headline, description, image, datePublished/dateModified, author/publisher khi co the.
• Schema Article/NewsArticle/BlogPosting chi dung cho trang bai viet that.
• Khong them schema ve thong tin khong hien thi hoac khong lien quan den trang.

Aicontent generated pages

• Neu AI tao noi dung, phai co validation ve hallucination, grounding va thong tin nhay cam.
• Noi dung tao ra phai co cau truc ro: mo bai, noi dung chinh, ung dung, checklist/luu y, ket luan/CTA phu hop.
• Khong xuat ban bai viet neu chi la noi dung chung chung khong co gia tri rieng cua Smartmall.

7. Page experience va technical quality

• Trang phai phuc vu qua HTTPS.
• Khong co loi structured data nghiem trong trong Rich Results Test/Search Console.
• Anh san pham/bai viet tai duoc, khong dung URL hong hoac URL tuong doi trong schema.
• Trang khong bi loi canonical, robots, noindex ngoai y muon.
• Trang tai nhanh, khong de script/chat/widget che noi dung chinh tren mobile.
• Breadcrumb, sitemap va internal links giup Google hieu cau truc site.

8. Final publish gate

Truoc khi xuat ban hoac cap nhat:

1. Noi dung co huu ich cho nguoi doc muc tieu.

2. Co can cu cho thong tin quan trong.

3. Khong bia thong so, gia, ton kho, tieu chuan, chung nhan.

4. Title/meta/H1/heading/on-page SEO da on.

5. Schema dung loai trang va khong bi trung lap.

6. Anh, canonical, HTTPS va internal link da on.

7. Neu la noi dung AI tao, Validation Agent khong canh bao hallucination nghiem trong.

8. Sau deploy, test URL mau bang Rich Results Test va theo doi Search Console.

Ket luan: Bai viet dung chuan Google khong phai bai viet nhieu tu khoa nhat, ma la bai viet huu ich, dang tin cay, co can cu, co cau truc tot, ky thuat sach va phuc vu dung nhu cau nguoi dung.